Job Purpose

Lead the end-to-end marketing strategy and execution for relevant markets, shaping value proposition, pricing, customer acquisition, engagement, and revenue growth across digital products and services for specific distribution channels (brands). This role focuses on defining the right value proposition for a specific audience and building a high-performance, data-driven marketing function, optimizing multi-channel campaigns, and delivering measurable business impact across diverse customer segments for brands in various industries such as banking, utilities, transport, and more (excluding Telco).

Roles and Responsibilities

Marketing Strategy & Growth

• Define and execute a scalable marketing strategy aligned to business growth targets (acquisition, engagement, retention, revenue).
• Translate commercial objectives into integrated, multi-channel marketing plans (digital, partnerships, lifecycle, content). Identify new g...