This role is a new senior role in our organization, and you will be leading the CRM growth strategy for Jaded London across Email, App and SMS. You will work alongside the Head of Ecommerce and the wider digital/marketing/brand team, defining and leading a cohesive strategy to optimise communications and create a world‑class CRM proposition for Jaded London.

Responsibilities & Duties

• Lead the business into the next phase of our new CRM and brand communications
• Set the global CRM strategy across App, Loyalty and Omnichannel proposition
• Align with brand marketing objectives across social, store and online
• Support the e-commerce and marketing team to build and scale our CRM initiatives
• Lead innovative and premium approach to personalisation across comms channels
• Focus on customer retention KPIs in line with overall business and marketing goals
• Lead commercial communications calendar alongside each re...