About the job Head of Content (Wine Industry)

Head of Content

Brand Growth, Content Strategy, & Digital Conversion

| Johor Bahru, Malaysia | On-site | Adore Global Ops MY |

Wine Adore is building a new way people discover and experience wine through curated experiences, strong storytelling, and a growing digital ecosystem.

We are looking for a Head of Content to lead and scale our content engine, driving engagement, consistency, and real business results across platforms.

Key Responsibilities

• Own and drive content strategy across Instagram and TikTok
• Plan and execute structured weekly content shoots
• Build and manage a consistent content pipeline and calendar
• Collaborate with videographers, editors, and internal teams
• Oversee captions and messaging to drive engagement and conversion
• Track performance and continuously optimize content strategy
• Improve conten...