The Channel/Shopper Marketing Manager will lead the shopper function and has responsibility for shopper managers on a dotted line basis to develop and execute high-impact, multi-channel shopper marketing strategies and plans that are built from in-depth shopper insight, work in sync with retailer strategies and align to Category and brand strategies across the GB Haleon brand portfolio.

Responsibilities

• Deliver brand sales, share, and profit
• Lead the shopper marketing function, guiding the team to develop winning shopper strategies for each portfolio and brand that leverage shopper insight and align with retailer needs.
• Develop the shopper activation plan on a monthly, quarterly, and annual basis to ensure an executable plan across customers and channels.
• Create powerful relationships with the Sales Leadership team, Controllers, and key Retail Customers to understand retailer needs and enable better, more impactful shopper solutions...