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Job Description
Description
Role Overview
Lead the bankβs marketing agenda with a sharp focus on brand building, customer acquisition, and business growth through data-driven strategies.
Key Responsibilities
β’ Define and execute integrated marketing strategy aligned to growth plans
β’ Lead advertising, campaigns, digital & performance marketing
β’ Drive brand positioning and measurable business outcomes
β’ Leverage customer insights and market intelligence for strategic decisions
β’ Build and lead a high-performing, customer-centric marketing team
Preferred Candidate
β’ 20 years of experience in BFSI / NBFC / FMCG
β’ Proven expertise in scaling marketing across geographies
β’ Strong track record in digital, brand, and growth marketing
β’ Demonstrated leadership in building high-impact teams