We are seeking a results-driven General Trade Manager to lead and execute marketing initiatives across general trade channels, including sari-sari stores, mini groceries, and other independent retail outlets.

This role plays a key part in driving sales growth, strengthening in-store execution, and enhancing overall market performance.

Key Responsibilities:

• Analyze sales data, market trends, and channel performance to identify growth opportunities and address gaps
• Develop and implement retail marketing strategies to improve product visibility, availability, and conversion in stores
• Lead the execution of in-store initiatives, including promotions, merchandising, and point-of-sale materials
• Collaborate closely with sales, brand, and cross-functional teams to ensure alignment and effective execution
• Monitor performance of initiatives and optimize strategies based on insights and results
• Support ...