Growth Strategy Lead – GCash

The Growth Strategy Lead plays a key role in enabling and strengthening GCash’s marketing strategy. This role focuses on translating strategy into clear action plans, driving process improvements, and supporting transformation initiatives to improve performance, efficiency, and sustainable growth within the Marketing organization.

Responsibilities

• Support the development and execution of marketing strategies that drive business growth.
• Assist in business planning and budgeting to ensure effective and cost‑efficient execution.
• Conduct market and consumer analysis to identify growth opportunities and actionable insights.
• Support transformation and change initiatives to improve marketing effectiveness and customer experience.
• Work closely with Marketing, Product, and Operations teams to ensure smooth implementation of strategic initiatives.
• Identify opportunities to optimize proce...