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Growth Marketing Manager (Customer Experience)
Manulife
π
District, Vietnam
Location
District
Posted
June 03, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
**About the Role**
We are seeking a Growth Marketing Manager to lead and drive end-to-end cross-sell & up-sell programs on existing customers, maximizing Customer Lifetime Value (CLV) through data-driven campaigns and close collaboration with Data AI, Product, Actuarial, NBUW, Distribution, IT and Digital Platform.
This role acts as a Campaign Lead, responsible for translating customer insights into executable initiatives and ensuring on-time campaign deliver and measurable business impact.
**Key Responsibilities**
**1. Cross-sell / Up-sell Program & Campaign Leadership**
+ Own and lead cross-sell & up-sell programs targeting existing customers across key lifecycle moments.
+ Prioritize initiatives based on CLV impact, business value, and operational feasibility.
+ Translate customer insights, behavioral triggers, and product propositions into compelling Customer Value Propositions (CVPs) and personalized messaging for each stage of th...
We are seeking a Growth Marketing Manager to lead and drive end-to-end cross-sell & up-sell programs on existing customers, maximizing Customer Lifetime Value (CLV) through data-driven campaigns and close collaboration with Data AI, Product, Actuarial, NBUW, Distribution, IT and Digital Platform.
This role acts as a Campaign Lead, responsible for translating customer insights into executable initiatives and ensuring on-time campaign deliver and measurable business impact.
**Key Responsibilities**
**1. Cross-sell / Up-sell Program & Campaign Leadership**
+ Own and lead cross-sell & up-sell programs targeting existing customers across key lifecycle moments.
+ Prioritize initiatives based on CLV impact, business value, and operational feasibility.
+ Translate customer insights, behavioral triggers, and product propositions into compelling Customer Value Propositions (CVPs) and personalized messaging for each stage of th...