APP STORE OPTIMIZATION Own all store listing metadata across iOS and Google Play: titles, descriptions, keyword fields, and changelogs.

Conduct keyword research, gap analysis, and ranking tracking (App-Tweak, Sensor Tower, AppStore Spy, Mobile Action, or equivalent).

Plan and execute A/B tests on store creatives, icons, screenshots, feature graphics, and preview videos.

Report weekly on ASO metrics: keyword rankings, impressions, CVR, install volume by source, and ratings.

Manage store listing localization across priority markets.

Align listing updates with game events, version releases, and UA pushes.

Run competitive ASO audits and share findings with the UA lead and product team.

Document all ASO experiments, changes, and results.

USER ACQUISITION Support UA managers with data pulls, performance reporting, and post-analysis across Meta, Google UAC, TikTok, and Apple Search Ads.

Brief and revi...