Position Title: Group Product Manager
Function: Marketing
Reporting To: VP/AVP Marketing
Industry: FMCG
Key Responsibilities:
1. Brand Management
Lead and manage assigned brands to drive sustainable growth in volume, NSV, and gross margin.
Conduct consumer, trade, and competitive analysis to support the development of Brand Seed, Brand Pyramid, and Brand Proposition.
Support long-term and short-term brand strategy formulation aligned with category and business objectives.
2. Consumer Promotions & Pricing
Conceptualize and evaluate consumer promotion ideas; assess feasibility and impact.
Coordinate with Central Planning, R&D, Technical, Legal, Purchase , and other stakeholders for approvals and execution.
Gather competitive pricing data (including margins and schemes).
Analyze impact of pricing changes on sales and profitability and propose pricing revisions to improve brand performance.
3. New Product Development (NPD)
Develop concept notes ...