Key Responsibilities:

1. Portfolio Strategy & Growth

• Define and drive portfolio strategy and long-term growth plans
• Optimize product mix, prioritization, and resource allocation

2. Brand & Lifecycle Management

• Oversee full lifecycle management of assigned brands
• Review and approve marketing plans and ensure consistent execution

3. Market & Consumer Insights

• Lead market, consumer, and competitor analysis
• Translate insights into actionable growth initiatives

4. Product Launch & Innovation (NPI)

• Oversee end-to-end new product launches across portfolio
• Ensure strong cross-functional coordination and timely delivery

5. Commercial & Financial Performance

• Accountable for portfolio P&L (sales, market share, profitability)
• Drive ROI and performance optimization across brands