JOB DESCRIPTION
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
• Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
• Achieve top-line, market share and bottom-line targets for the brands assigned
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
• Analyze market conditions and forecast sales on a regular basis
• Monitor ROI on brand strategies
• Monitor competitor activities
• Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement Annual Operating Plan for brand portfolio
• Undertake fieldwork to capture insights
• ...