The Group Marketing Head is responsible for the overall strategy and budget of the marketing plan, which includes internal and external branding initiatives, advertising strategies, and departmental structure.

Responsibilities

Strategic Planning and Goal Setting

• Establish marketing goals and objectives.
• Develop and present an annual marketing strategy and plan.
• Establish key performance indicators for the marketing department.
• Contribute to the development of new business ventures.

Market Research and Analysis

• Recognize market opportunities to propel the business forward.
• Research customer interactions and recommend improvements.
• Analyze the company's marketing strategy and recommend improvements.
• Maintain awareness of competitor positioning.

Campaign Management and Implementation

• Strategize, implement, and manage ma...