We are looking for a highly analytical and performance-driven Google Ads Media Buyer with 4+ years of hands-on experience in managing and scaling paid search campaigns.
The ideal candidate has a strong understanding of intent-based marketing, conversion tracking, and scaling strategies.
This role requires proven expertise across Google Search, Performance Max, Display, and YouTube campaigns , with a consistent focus on driving measurable growth, efficiency, and return on ad spend (ROAS).
Key Responsibilities:
Plan, launch, and manage high-performing Google Ads campaigns
Build and optimize Search, Performance Max, Display, and YouTube campaigns
Conduct deep keyword research and intent-based targeting
Structure campaigns for maximum Quality Score and conversion rate
Continuously optimize bidding strategies (tCPA, tROAS, Manual, Max Conversions)
Analyze performance metrics (ROAS, CPA, CTR, CPC, Conversion Rate)
Scale winning campaigns through strate...