Global Senior Brand Manager (Ryde)
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Job Description
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrowโข by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow canโt wait, letโs shape it together!
British American Tobacco UK has an exciting opportunity for a Global Senior Brand Manager (Ryde) in London
What are the key objectives and expectations from this role?
BAT has entered an exciting part of its transformation journey beyond nicotine with a new category Wellness & Stimulation. We have recently launched our first global Wellbeing brand called Ryde: from The Water Street Collective into the Wellness & Stimulation consumer product category. Itโs now selling in the US, Canada and Australia. We are therefore creating and launching our first global Wellbeing brand, which is exciting!
The Water Street Collective (TWSC) is a private limited compan...