Lead innovative CRM strategies at Canada Goose as a Senior Manager in Toronto. Drive customer engagement through precise lifecycle marketing and personalized experiences.
In this pivotal role, you will orchestrate Canada Goose's global CRM vision, focusing on the transition to a lifecycle-driven engagement model. Your leadership will encompass defining how we acquire and engage customers, ensuring that every touchpoint reflects a premium brand experience. You will be at the forefront of CRM strategy, delivering advanced segmentation and personalization tailored for targeted customer journeys.
Key Responsibilities:
• Own and evolve global CRM and customer engagement strategy
• Design end-to-end lifecycle journeys based on customer insights
• Develop advanced segmentation frameworks for personalized engagement
• Lead cross-functional initiatives to align stakeholders
• Partner with Analytics to define success metrics and optimize performance
Requirements:
• 7+ ...