Lead customer engagement innovation at Canada Goose as a Senior Manager of Global CRM Strategy in Toronto. Drive a lifecycle-driven marketing approach to enhance customer connections.
This role requires a seasoned Manager in CRM Strategy with at least 7 years of experience in the global retail or luxury sector. You will own the global CRM roadmap, architect customer journeys, and develop advanced segmentation strategies while ensuring premium personalized experiences. Collaboration with cross-functional teams is crucial to align goals and establish measurable outcomes.
Key Responsibilities:
• Own and evolve global CRM and customer strategy
• Design end-to-end lifecycle customer journeys
• Develop advanced segmentation frameworks
• Collaborate with analytics for performance metrics
• Lead cross-functional initiatives and alignment
Requirements:
• 7+ years in CRM Strategy or Lifecycle Marketing
• Expertise in designing lifecycle strategies
• Strong data-d...