Lead the charge in global brand marketing at Arc’teryx. As Vice President, you'll shape the brand's story and connect with outdoor communities worldwide while working in a hybrid model.
In this pivotal role in North Vancouver, you'll guide a talented team accountable for the brand's reputation and strategic positioning. Your expertise will shape compelling global brand strategies that resonate with diverse audiences, leveraging insights and trends to drive impactful initiatives. Collaborating closely with multiple functions, including Product Design and Consumer Engagement, you'll ensure alignment in executing the Arc’teryx brand strategy.
Key Responsibilities:
• Drive vision and leadership for the brand marketing team
• Build and manage the global go-to-market process
• Foster collaboration across Design, Product, and Commercial teams
• Oversee innovative brand campaigns across all channels
• Establish performance metrics and KPIs with Brand Intelligence
Requir...