(Job Responsibilities) 1. Regional Strategy Development - Develop and execute annual marketing plans for China and key APAC markets (e.g., Southeast Asia, India, Japan, and South Korea) based on the company's global B2B strategy, aligning with regional revenue and brand objectives. - Conduct in-depth analysis of the regional payment ecosystem, B2B buyer behavior, and competitor dynamics to identify growth opportunities and points of differentiation.
2. Product Marketing and Content - Collaborate with product and global product marketing teams to translate B2B product capabilities—such as cross-border payments, virtual accounts, and bulk payments—into regional customer value propositions, and produce localized sales toolkits (PPT, case studies, videos, etc.). - Develop value propositions and content series tailored to different vertical industries (e.g., cross-border e-commerce, digital services, supply chain finance).
3. Integrated Marketing Campaigns - Lead integrated online and...