General Manager – Commercial

Reporting To

Chief Executive Officer (CEO)

About the Opportunity

The Catalyst Group is hiring on behalf of its client, a leading modern retail and grocery business in Pakistan, for a General Manager – Commercial role reporting directly to the CEO.

The role will lead the company’s commercial function across buying, category management, pricing, assortment, supplier partnerships, and commercial planning to drive sustainable topline growth, customer value, and margin expansion.

The ideal candidate is a commercially sharp, customer-obsessed retail leader who can balance profitability with strong value perception and customer satisfaction.

Key Responsibilities

Commercial Strategy

• Translate business targets into annual commercial and category plans.
• Build category growth roadmaps with clear sales, profitability, and customer outcomes.
• Drive category g...