The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us to market the games, with innovative promotional creatives, online and offline marketing campaigns. Location: On-site
Employment Type: Full-Time Key Responsibilities User Acquisition & Growth
Develop and execute user acquisition strategies for mobile games.
Manage performance marketing campaigns across platforms such as:
Google Ads
Meta Ads Manager
TikTok Ads
Apple Search Ads
Programmatic and gaming ad networks
Scale campaigns while maintaining target CAC, CPI, CPA, and ROAS goals. Analytics & Reporting
Track and report KPIs including:
Installs
CPI (Cost per Install)
CAC (Customer Acquisition Cost)
Day 1, Day 7, Day 30 Retention
ARPU and ARPDAU
ROAS and LTV
Build dashboards and performance reports for leadership.
Work with attribution and analytics tools such as:
AppsFlyer
Adjust
Google Analytics Qualific...