Responsibilities:
Develop and implement the company's product ASO (App Store Optimization) strategy. Responsible for creating and executing an integrated growth framework focused on enhancing app visibility and conversion rates, and improving search rankings in major app stores (e.g., App Store, Google Play). Analyze industry and competitor keywords to capture high-traffic search queries and consolidate the product's market competitiveness within its category.
Improve user activity and recall rates based on user behavior data through diversified re-engagement mechanisms, such as precise push notifications, emails, and SMS. Formulate differentiated push strategies for various user segments to ensure precise matching of content and context, thereby enhancing user retention and satisfaction.
Plan in-game activities that align with the product's brand identity and user interests, incorporating holiday themes and trending events to boost user engagement and in-game activity. Analyz...