Lead player relationship initiatives as a Product Manager. Focus on lifecycle strategy, automated communications, and personalized player experiences to boost engagement.
Your role centers on crafting and implementing player lifecycle strategies that drive engagement and monetization. You'll define the roadmap for CRM tools and manage communications for high-engagement players. Collaborating with cross-functional teams, you will ensure that events and strategies resonate with players and elevate their gaming experiences.
Key Responsibilities:
• Oversee player lifecycle strategy for deeper engagement
• Define CRM tools and bespoke communication plans
• Conduct player segmentation and content personalization
• Collaborate with marketing and game teams for alignment
• Execute A/B testing to enhance player value
Requirements:
• 3–5 years in product management, ideally in gaming
• Knowledge of consumer lifecycle and CRM systems
• Strong analytical capabiliti...