The Freelance Senior Strategist will support the development of brand and communications strategies across assigned projects or accounts. This role requires a strong ability to quickly diagnose business challenges, generate insights, and translate them into actionable strategic recommendations.

The individual is expected to integrate seamlessly with internal teams and contribute high-quality strategic thinking within defined timelines.

Scope of Work

1. Strategic Support

• Partner with account and creative teams to develop campaign and brand strategies
• Translate client briefs into clear strategic frameworks and approaches
• Provide multiple strategic directions where required, with recommendations

2. Insight Generat ion

• Analyse consumer behaviour, category dynamics, and cultural trends
• Identify key insights,...