We are seeking a dynamic and results-driven Food Service Sales Lead – HORECA to grow our presence across the hotel, restaurant, café, and catering segments. This role focuses on driving revenue growth, building long-term partnerships, and expanding our footprint within the hospitality and food service ecosystem. The ideal candidate brings strong industry relationships, strategic selling expertise, and a proven ability to deliver against ambitious sales targets.

Key Responsibilities:

• Identify, onboard, and develop new HORECA and food service customers, including hotels, restaurants, cafés, and institutional caterers.
• Grow volume, revenue, and profitability across assigned food service accounts through data-driven and consultative selling approaches.
• Lead new account acquisition initiatives to strengthen market penetration.
• Execute local and national trade marketing programs to enhance brand visibility and perf...