We are a leading consumer goods business present in 150+ markets, thanks to our global portfolio of brands, a successful strategy and 46,000 talented people. Our purpose is to create A Better Tomorrow by Building a Smokeless World. Our aim is to migrate adult smokers, who don't quit, from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.

Building a Smokeless World is no small feat—it’s fuelled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Our purpose: To Build A Better Tomorrow

We’ve been busy over the last 122 years, but nothing feels as exciting as where we are today. We have reached a key milestone of 18% of our group revenue coming from smokeless products in H1 2024. But what exactly are these new product categories?

Vapour Products

Vapour products are battery-powered devices t...