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First-Party Data & Retail Media Manager

🏢
PepsiCo
📍 İstanbul, Turkey
📍
Location İstanbul
📅
Posted June 21, 2026
🚗
Commute Local Area
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Local Opportunity Near You!

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Job Description

Overview

Are you passionate about digital growth, data and media?
We are looking for a dynamic and hands-on team member to join our Media & TCP team for a 6-
month maternity leave cover, working at the intersection of performance marketing, 1st party data
and retail media.
This is a great opportunity to gain exposure to one of the most advanced consumer data
ecosystems in FMCG, working with local and global teams, leading platforms and key retail
partners.


Responsibilities

  • Own and support KazandiRio user growth agenda (download & retention) through
    performance campaigns
  • Plan and execute digital campaigns across Meta, Google and TikTok together with media
    agency
  • Contribute to eCommerce media activities, including collaborative ads and partner campaigns
  • Work on 1st party data initiatives, including audience creation, segmentation and activation
  • Support data enrichment efforts ...
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    📍 Location Details

    🌆
    City
    İstanbul
    🗺️
    Country
    Turkey
    🚗
    Commute
    Local Area

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