STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES

• Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to grow understanding of the product functionality & relevance on a local level.
• Execute core marketing programme fundamentals in a tailored way, applying best practices where they fit local needs.
• Drive relevance across a variety of occasions and moments, activating the right big moments in the region.
• Use your strong commercial acumen to ensure marketing activity drives can sales, working closely with sales teams to improve product availability in key accounts.
• Actively identify and create new opportunities to excite consumers with the Event Vehicle, whether through new networks, events or scenes.

STUDENT MARKETING PROGRAM MANAGEMENT

• Set clear expectations and guidelines for Student Ma...