The Field Brand Leader is responsible for executing the brand business strategy at field level, ensuring strong deployment of the business priorities across the assigned geography, with particular focus on new product launches and price strategy application . This role translates the macro strategy into local execution, adapting the 4Ps as needed to address regional market dynamics, customer needs, and competitive conditions. The position plays a critical role in connecting strategy with marketplace execution through demand generation, customer engagement, promotional activities, third‑party trials, and pricing implementation. The Field Brand Leader works closely with Sales, Agronomy, R&D, Communications, Business Intelligence, and customers to drive product adoption, strengthen market presence, and support commercial performance in the territory.

• Execute the brand business strategy at field level, ensuring stron...