Position Overview

The Field Marketing Lead is responsible for driving regional marketing performance by partnering with dealers and cross-functional teams to deliver revenue-generating marketing programs. This role translates enterprise marketing strategy into localized activation that builds brand strength, accelerates demand, and improves dealer business outcomes.
Serving as a strategic marketing partner and change agent, this role enables dealers to adopt modern marketing practices, optimize marketing investments, and connect marketing performance to measurable business results. The Field Marketing Lead collaborates closely with Commercial, Marketing, Dealer Operations, and Solutions teams to ensure alignment and effective execution across the dealer network.
Success in this role requires strong capabilities in demand generation, data-driven decision making, stakeholder influence, and dealer enablement within a dealer/distributor-based business model.

Responsi...