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FBS - Senior Media Data Analyst (Knowledge in Incrementality Testing + MMM)
Capgemini
π
Mexico, Mexico
Location
Mexico
Posted
June 07, 2026
Commute
Local Area
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Job Description
Team Function:
- The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.
- The team executes incrementality tests, builds measurement models, and reports on performance.
Role Description:
- This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders.
- The ideal candidate in this role will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python.
- The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of senioriity, from entry-level to C-suite stakeholders.
- They will be able to clearly communicate actionable insights that will improve marketing efficiency.