JobTitle - Fashion Brand Manager

About the Role

We are seeking a creative and commercially driven Fashion Brand Manager to lead brand strategy, positioning, and execution across all customer touch points. This role is responsible for building brand equity, driving market growth, and ensuring consistent brand identity while aligning creative vision with commercial objectives in a competitive fashion retail environment.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute the overall brand strategy in line with business goals and target audiences.
• Define brand positioning, messaging, and visual identity across all channels.
• Ensure consistent brand representation across retail, digital, and marketing platforms.

Marketing & Campaign Management

• Plan and deliver seasonal and product-launch marketing campaigns.
• Coordinate with creative, digital, and retail...