Roles and Responsibilities Set up campaigns in accordance to client requirements. Constantly optimize the campaign to get the best results Engaging with clients to understand their requirements and translating into appropriate digital initiatives. Develop and manage the strategy setup for the campaigns Design and implement meaningful and actionable audience and creative tests. Writing copies for Facebook Ads that drive conversions Checking the consistency of Facebook Ad Copy tone and language vis--vis Landing page and vice versa Creating and choosing landing pages according to the target audience Optimizing landing page that suits the campaign Daily monitoring of results and improving ads Testing variations of ads to determine the best performing one Manage budgets on a daily, weekly and a monthly basis to keep spend optimised. Work with the web development, design team and content team Generate results from the dashboard and keep client updated always Initiate client meetings at regul...