Description
Citizens is seeking a highly motivated, detail-oriented Senior Data Analyst to join the Enterprise Sponsorships, Experiential Marketing & Corporate Events team. In this role, you will develop and lead performance measurement and analytics across sponsorship and event programs, including bespoke activations, thought leadership events, panel discussions, conferences, webinars, and other experiences. You will establish clear KPIs, strengthen data capture, and translate outcomes into timely, actionable insights. Additionally, this role will partner closely with internal stakeholders and agency partners to build scalable reporting and visualization, enhance analytical processes and deliver data storytelling that connects event strategy to enterprise priorities and drives measurable business impact. This role demands a blend of strategic business acumen and hands-on technical expertise in data analytics, pipeline development, and visualization.
Key Responsibilities