Requirements:
1–3 years of experience in email marketing or lifecycle marketing.
Hands-on experience with tools like HubSpot, Mailchimp, or similar platforms.
Strong copywriting and communication skills.
Understanding of segmentation, automation, and funnel-based marketing.
Analytical mindset with ability to interpret campaign performance.
Basic understanding of SaaS or B2B marketing funnels.
Detail-oriented with strong execution discipline.
Responsibilities:
Plan and execute email campaigns for leads, prospects, and customers.
Build automated email workflows for lead nurturing and lifecycle journeys.
Segment email lists based on user behavior, demographics, and engagement.
Improve open rates, click-through rates, and conversion performance.
Write and optimize email copy for different campaign types.
Coordinate with design and content teams for email creatives.
Monitor deliverability, performance metrics, and campaign effectiv...