We are looking for a strategic and performance-driven Email & SMS Marketing Manager to lead the charge in growing and optimizing our owned marketing channels. This role is key to delivering high-converting campaigns that drive customer engagement, retention, and revenue across our skincare and hair care product lines. You’ll turn customer insights into action, bringing value at every touchpoint while aligning messaging with product and brand goals.

Primary Duties and Responsibilities:

• Own the strategy, execution, and optimization of all email and SMS campaigns for multiple product lines (e.g., hair thinning shampoo, supplements, anti-aging SPF, and skin supplements).
• Segment audiences and personalize messaging to maximize relevance, engagement, and conversion.
• Develop and manage high-performing lifecycle flows including welcome, cart abandonment, post-purchase, and win-back sequences.
• A/B test subject lines, content, offers, a...