The Role

The Email Marketing & Automation Coordinator is responsible for executing email marketing campaigns and supporting marketing automation activities across B2B and B2C programs. The role ensures accurate and compliant deployment of email communications by performing audience segmentation, QA and testing, and maintaining campaign data within established processes and standards.

Working under the direction of the Senior Manager, Marketing Automation, the Coordinator collaborates with internal partners to prepare campaign content, uphold regulatory and brand requirements, monitor campaign performance, and maintain documentation related to email marketing operations. The role contributes to the effective and efficient delivery of email communications within the Salesforce ecosystem and supports the consistent application of marketing processes across the organization.

Email Marketing