Drive success in marketing analytics as an Analyst of Measurement & Attribution at Electronic Arts in a hybrid role from Vancouver, BC, or Austin, TX. You will help shape marketing investments by providing clear insights from data models to support budget decisions.

In this critical position, you will work closely with the Director of Franchise Analytics while contributing to the overall marketing strategy through analytics. Your extensive experience in measurement will guide effective budget allocation and ensure improved performance. You will collaborate with teams to utilize data-driven storytelling for strategic marketing insights.

Key Responsibilities:
• Conduct marketing mix modeling analyses to inform budgets
• Deliver insights while validating outputs with teams
• Integrate modeling outputs with channel data
• Collaborate with media teams for effective ROI target setting
• Improve model accuracy through support for experim...