eCommerce GI Business Director (Direct-to-Customer)
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Job Description
Job Title
eCommerce GI Business Director (Direct-to-Customer)
Division
General Insurance
Department
Products and Propositions
Location
GT Tower
Reporting To
Chief Products and Propositions Officer
Overview
eCommerce GI Business Director will lead the direct-to-consumer (D2C) strategy for General Insurance at AXA Philippines, driving digital marketing, online sales, and campaign execution to achieve Gross Written Premium (GWP) targets. This role is critical in accelerating AXAโs digital growth agendaโleveraging eCommerce and GIO STP platform, expanding embedded insurance partnerships (e.g., fintech, e-commerce, and telco ecosystems), and delivering seamless customer journeys.
Key Responsibilities
- Define and execute the D2C e-commerce strategy for GI products (motor, travel, personal accident, property, SME)
- Own GWP targets across open market digit...