We are hiring our first dedicated Ecommerce Manager to own and grow our online business end to end - our Shopify D2C store, corporate gifting, marketplaces, and the digital marketing that feeds them. You will turn a beautiful brand into a repeatable, profitable online channel. This is a hands-on, build-from-the-ground-up role for someone equally comfortable in a spreadsheet, a Klaviyo flow, and a brand brainstorm.__
Key Responsibility:

-The online PandL - revenue, margin, and the KPIs behind them (conversion, AOV, repeat rate, LTV:CAC, MER).
D2C site (Shopify) - merchandising, conversion optimisation, the gifting experience (gift messaging, scheduled delivery, occasion hubs), payments, and site roadmap.

-Retention and CRM - build and run our email, SMS and WhatsApp programme (Klaviyo), loyalty, referral, and subscription.

-Gifting calendar - plan and execute the year around Singapore gifting moments (CNY, Christmas, Valentine's, Mid-Autumn, Deepavali...