Key Responsibilities:

· Develop and execute the overall e-commerce strategy to drive online sales growth, customer acquisition, and digital engagement.

· Manage and optimize e-commerce platforms to ensure seamless functionality, efficient order processing, and high system reliability.

· Collaborate with IT and development teams to enhance website performance, including speed optimization, UX/UI improvements, and mobile responsiveness.

· Analyse market trends, competitor landscape, and customer behaviour data to refine digital strategies and improve conversion rates.

· Oversee product catalogue management, pricing accuracy, and inventory synchronization to ensure compelling and error-free online merchandising.

· Lead initiatives to enhance customer experience through personalization, optimized user journeys, and streamlined customer service processes.

· Work cross-functionally with marketing, IT, supply chain, and logistics teams to en...