Roles and Responsibilities

Define a Digital marketing roadmap for the organization as a way forward, including strategic
objectives, and ensure alignment with leadership and stakeholders
Overall operating model to enable translation of the strategy into executable action plans with
measurable business value
o What will we achieve, by when and how?
Own and execute the social media strategy for the company
Partner with both internal and external stakeholders at state and area level to drive acceptance,
support, and adoption
Maintain a view of the competitive landscape and drive best practices around digital experience,
developing new and innovative ways to enhance the digital footprint across the organization
Ensuring that the various marketing platforms can be leveraged for future business
opportunities
Provisioning resources and expertise for digital initiatives across the organization

Requir...