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Director, Product Marketing
Sensata Technologies, Inc.
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Attleboro, United States
Location
Attleboro
Posted
June 20, 2026
Commute
Local Area
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Job Description
The Director, Product Marketing is responsible of driving global growth of our products through development and execution of market strategies that target specific segments. This position needs a solid mix of commercial and technical skills as the Market Segment Manager will work closely with engineers, sales managers, and program managers.
**General Responsibilities**
+ Oversees development and implementation of marketing plans and assist with product promotion to deliver business results
+ Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing
+ Directs the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share
+ Reduces broad concepts and business strategies into structured product marketing plans
+ Oversees market research, monitors co...
**General Responsibilities**
+ Oversees development and implementation of marketing plans and assist with product promotion to deliver business results
+ Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing
+ Directs the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share
+ Reduces broad concepts and business strategies into structured product marketing plans
+ Oversees market research, monitors co...