**Purpose of the Role**

The Director, Product Marketing & Adoption is accountable for ensuring IHG’s technology and digital products are launched seamlessly and adopted effectively across the enterprise and hotel ecosystem. This leader drives enterprise‑wide launch orchestration, operational readiness, and change adoption by establishing governance frameworks, aligning cross‑functional stakeholders, and delivering consistent, scalable launch and rollout excellence.

The role serves as the connective tissue across Product, Technology, Commercial, and Operations—ensuring clarity, accountability, and measurable outcomes from ideation through launch and sustained adoption.

**Your Day to Day**

**Enterprise Launch Orchestration & Governance**

+ Drive enterprise‑wide launch orchestration, readiness, and adoption strategies across Product, Technology, and Operations.
+ Establish, maintain, and enforce enterprise launch frameworks, standards, gover...