Director, Omnichannel Strategy & Execution
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Job Description
Description
Director, Omnichannel Marketing (HCP & Patient Experience)
Reports to: Executive Director, Brand Strategy
Role Summary
The Director, Omnichannel Marketing, leads the design and execution of integrated HCP and patient engagement strategies across all channels. This role shapes the overall omnichannel vision — driving personalization, seamless customer journeys, and the use of data, insights, and AI to inform next-best actions (NBA). The Director partners closely with HCP and patient brand leads to co-create compelling, connected experiences that move customers from awareness to conversion and advocacy.
Key Responsibilities
Strategy & Experience Design
Define and lead the omnichannel engagement strategy across HCP and patient segments, ensuring all campaigns ladder up to unified customer journeys.
Partner with HCP...