Summary

The Director of Sales is responsible for leading and managing The Mora Singapore’s overall sales and marketing strategies to maximize revenue, market share, brand positioning, and business opportunities across all market segments, with a strong focus on high‑end leisure, luxury travel, corporate, MICE, and strategic partnerships. The role oversees sales performance, marketing initiatives, brand visibility, revenue generation, and client relationship management to achieve the hotel’s financial and operational objectives. The Director of Sales plays a key role in positioning the hotel competitively within the Singapore luxury hospitality market.

1. Sales Strategy & Revenue Growth

• Develop and implement strategic sales plans to achieve hotel revenue targets and business objectives.
• Identify new business opportunities across corporate, leisure, government, travel agents, and MICE segments.
• Drive room revenue, banquet revenu...