Step into a critical role as a Director of Marketing Technology with Insight Global at a top financial institution. Drive data integration and enhance marketing campaign success through effective strategies.
Positioned within a high-impact marketing technology team, your role requires 8-10 years of experience in marketing data strategies and leadership. You will ensure stable platform operations and lead the integration of new data sources into Salesforce Data Cloud. Team leadership and stakeholder collaboration will be key to optimizing audience engagement.
Key Responsibilities:
• Oversee effective maintenance of marketing platforms
• Spearhead data integration in Salesforce Data Cloud
• Develop audience segmentation strategies
• Optimize marketing processes and workflows
• Lead a team of 8–10 professionals
Requirements:
• 8–10 years in marketing technology, data, or related field
• Minimum 5 years in leadership positions
• Deep knowledge of Salesforce...