Become the Director of Growth Marketing for Caseware, focusing on driving customer acquisition in North America through innovative strategies and collaboration.
This hybrid role involves leading regional marketing strategies to enhance customer outreach and business growth. You will coordinate with various teams to implement successful omnichannel campaigns, improve conversion rates, and manage marketing budgets efficiently. Your expertise will help tailor campaigns to meet the unique needs of North American audiences.
Key Responsibilities:
• Direct North American growth marketing initiatives
• Plan integrated marketing campaigns across channels
• Enhance buying journeys for identified personas
• Regularly analyze and report on marketing KPIs
• Collaborate with product marketing to align messages
Requirements:
• Over 8 years in B2B growth marketing
• Proven experience in the tech or SaaS industries
• In-depth knowledge of marketing channels and automati...