Take charge of marketing analytics at Electronic Arts, focusing on engagement strategies that impact global franchises. This hybrid role is based in either Los Angeles or Vancouver.
In the role of Director of Franchise Marketing Analytics, you will shape the analytics approach for major gaming titles. Collaborating closely with senior leadership, you will guide data-driven investment strategies and oversee a team of analysts. Your mission includes developing scalable frameworks that enhance insights into player behavior and marketing effectiveness.
Key Responsibilities:
• Craft marketing analytics strategies for EA films
• Advise on data-driven growth and engagement decisions
• Partner with insights teams for strategic guidance
• Implement frameworks for effective marketing experimentation
• Manage application of marketing measurement methodologies
Requirements:
• 10+ years in marketing analytics or related fields
• Leadership experience in analytics teams...