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Director, Franchise Operations
The Coca-Cola Company
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Plano, United States
Location
Plano
Posted
June 21, 2026
Commute
Local Area
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This job is in your area. Enjoy a short commute and work close to home.
Job Description
**Position Overview** :
As the Director, Franchise Leadership, you will set the vision and lead the execution of Coca-Cola's commercial and brand strategies within a dynamic and diverse marketplace. This pivotal role is responsible for advancing brand health, household penetration, and transactions by deeply understanding consumers and shoppers-translating key insights, advanced analytics, and segmentation into actionable growth plans.
You will architect and operationalize omni-channel strategies that win with shoppers and customers across all environments-from large and small-format retailers to foodservice, modern and traditional trade, as well as digital and eCommerce platforms. By championing consumer and shopper-centric activation, you will ensure our brands consistently win at every critical moment in the path to purchase: building awareness, driving conversion, increasing trips, and maximizing purchase intent.
Partnering with internal teams and our bot...
As the Director, Franchise Leadership, you will set the vision and lead the execution of Coca-Cola's commercial and brand strategies within a dynamic and diverse marketplace. This pivotal role is responsible for advancing brand health, household penetration, and transactions by deeply understanding consumers and shoppers-translating key insights, advanced analytics, and segmentation into actionable growth plans.
You will architect and operationalize omni-channel strategies that win with shoppers and customers across all environments-from large and small-format retailers to foodservice, modern and traditional trade, as well as digital and eCommerce platforms. By championing consumer and shopper-centric activation, you will ensure our brands consistently win at every critical moment in the path to purchase: building awareness, driving conversion, increasing trips, and maximizing purchase intent.
Partnering with internal teams and our bot...